Allan Samson

Bio:

Allan Samson is Senior Vice President and Chief Broadband Officer at T-Mobile.  He leads all aspects of T-Mobile’s Broadband Internet services, including fiber and fixed wireless expansion, brand development, and customer acquisition and retention. Allan and his team are charged with making T-Mobile a top-tier broadband provider to both consumers and businesses nationwide, providing value-leading connectivity solutions to single family homes, multiple-dwelling units, and offices.   

Previously Allan served as Senior Vice President – Marketing at T-Mobile where he led all aspects of marketing for T-Mobile’s B2B line of business.  He managed brand strategy, pricing, media, promotions, segments, channels, and product marketing.   

Before that, Allan served as Senior Vice President – Marketing at Sprint where he led Sprint’s consumer and SMB acquisition efforts.  During his tenure in the role, Sprint recorded eight straight quarters of YoY customer growth.  

Prior to joining Sprint, Allan was Senior Vice President-Marketing at Charter Communications (2010-2016), the second-largest cable operator in the United States.  Allan was responsible for consumer and business marketing at Charter.  During his tenure the company experienced tremendous growth in customers, revenue, and stock appreciation.

Previous to Charter, Allan served for several years as the Chief Sales and Marketing officer of Birch Communications (a $500M CLEC) and held director level roles in sales, marketing, and network operations for eight years at AT&T.

Allan holds a BS in Industrial Engineering from the University of Missouri and an MBA in product marketing from Southern Methodist University (SMU) in Dallas, TX.